Data Visualization on E-Commerce Data

Abstract

Data Visualization is the representation of data and information in a graphical way. It helps to see the insights of data visually. By using different types of charts, graphs and maps, data visualization tools represent the data and its insights. Data Visualization helps employees to present data in a more efficient way to every kind of audience, be it technical or non-technical, without any confusion. In today’s world of Big Data, data visualization technologies are useful to analyze massive amounts of data and make data driven decisions. Using Data Visualization tools, we can work on structured and unstructured data and can analyze them to make decisions. There are various data visualization tools which can be used for visualization and analysis, but we will be focusing on one of the most important tools that is Power BI. This paper aims to discuss data visualization and its case study on an e-commerce dataset. Data Visualization is an important aspect in the sector of E-Commerce. As the e-commerce landscape continues to evolve, the role of data visualization will remain pivotal in gaining a competitive edge and providing customers with more engaging and personalized online shopping experiences