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- Digital Marketing,, Artificial Intelligence, AI, Marketing, chatbots, AI tools
Abstract
There are many of advantages of digital marketing which enables businesses to reach customers at low cost over traditional marketing. Digital marketing is growing business all over the world. In marketing AI is a more intelligent
search’s engine, personalization, chatbots, programmatic advertising, creating and making content, web designing, email marketing campaigns, prediction of customer behavior etc. Artificial intelligence makes businesses to gain an accurate and precise understanding of every customer’s needs and also enhancing their sales and profits. This paper focuses on the areas of artificial intelligence in digital marketing world and its impact on artificial intelligence in digital marketing world. Artificial intelligence enables digital businesses to gain a clear and accurate understanding of all the customers' needs, enhancing their sales and revenues.